diff --git a/app/matrix/wellknown/BUILD b/app/matrix/wellknown/BUILD
index 1cf4138..b44ac52 100644
--- a/app/matrix/wellknown/BUILD
+++ b/app/matrix/wellknown/BUILD
@@ -1,3 +1,4 @@
+load("@io_bazel_rules_docker//container:container.bzl", "container_image", "container_layer", "container_push")
 load("@io_bazel_rules_go//go:def.bzl", "go_binary", "go_library", "go_test")
 
 go_library(
@@ -23,3 +24,28 @@
     embed = [":go_default_library"],
     deps = ["@com_github_go_test_deep//:go_default_library"],
 )
+
+container_layer(
+    name = "layer_bin",
+    files = [
+        ":wellknown",
+    ],
+    directory = "/app/matrix/",
+)
+
+container_image(
+    name = "runtime",
+    base = "@prodimage-bionic//image",
+    layers = [
+        ":layer_bin",
+    ],
+)
+
+container_push(
+    name = "push",
+    image = ":runtime",
+    format = "Docker",
+    registry = "registry.k0.hswaw.net",
+    repository = "q3k/wellknown",
+    tag = "{BUILD_TIMESTAMP}-{STABLE_GIT_COMMIT}",
+)